African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 160

AI and job market: Analysing the potential impact of AI on employment, skills, and job displacement

January-June 2025 - Vol 17 Num. 1

Artificial Intelligence (AI) has rapidly evolved, permeating various industries and transforming business operations. While AI offers immense potential for efficiency and innovation, it also raises concerns about its impact on the job market. This paper delves into the potential consequences of AI on employment, skills,...

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AI and job market: Analysing the potential impact of AI on employment, skills, and job displacement

January-June 2025

Seun Emmanuel Faluyi

Social media celebrities and materialism influence on compulsive buying behaviors

January-June 2024

Badrea Saleh Al Oraini

Readiness of transformation of the out-of-home advertising industry towards the 4th Industrial Revolution

January-June 2023

Katlego Seleka and Petrus Letaba

Social media classifications for impactful marketing

July-December 2022

Maseke Bernardus F. 

Criticality of change leadership to business survival in a VUCA environment: A case study of Zimbabwe Stock Exchange-listed companies in the COVID-19-affected trading period of March - December 2020

January-June 2022

Mwinga Elton and Mwenje Judith 

October 2014

The impact of emotional intelligence on communication effectiveness: Focus on strategic alignment

Hassan Jorfi, Saeid Jorfi, Hashim Fauzy Bin Yaccob and Khalil Md Nor

October 2014

Millenium development goals and combating agricultural child labour in Nigeria

Ben-Chendo, G.N., J.I. Lemchi, F.O. Nwosu and N.C. Ehirim

December 2014

Comprehending rural market environment

Savanam Chandra Sekhar and R. Padmaja

January 2013

Function of projective techniques in improving brand personality

Makarand Upadhyaya

September 2014

Fashion marketing: Strategies in the garment-making micro and small enterprises in Nakuru, Kenya

Lydia N. Kinuthia, Keren G. Mburugu and MilcahMulu-Mutuku

June 2016

Marketing of Jew’s mallow in Agbedranfo local area in the Southwest of Benin

Patrice Ygué Adegbola, Christelle Marie Komlan-Ahihou, Anselme Adegbidi, Sounkoura Adetonah, Ousmane Coulibaly, Guy-Apollinaire Mensah and Cocou Muriel Dorian Montcho

July 2014

Information technology in Indian retailing, issues and challenges (A case study on the rise and fall of Subhiksha Retail Chains)

Ponduri, S. B. and V. Sailaja

January-June 2025

AI and job market: Analysing the potential impact of AI on employment, skills, and job displacement

Seun Emmanuel Faluyi

July 2013

Beyond market orientation: An operationalisation of stakeholder orientation in higher education

Deogratias BUGANDWA MUNGU AKONKWA

November, 2014

Impact of service marketing on healthcare management in Nigeria

Adedeji, Elijah Adeyinka